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Sunday, September 11 · 10:00am - 4:00pm
By: Subaru - December 08, 2010
As part of SRT USA's acclimatization program last week, Mirra joined new teammate Higgins for his first shakedown run of the 2011 Subaru Impreza WRX STI rally car at the team's proving grounds in upstate New York.
Higgins brings extensive rallying experience to SRT USA, most recently competing in the Chinese Rally Championship having gone on to help his team secure championship titles in 2004, 2007 and 2009. No stranger to the American rally circuit, Higgins claimed consecutive SCCA ProRally titles in 2002 and 2003 before returning to the UK and winning the 2004 British Rally National Championship. Notably, the 38 year-old driver has also won the Group N British Rally National title in 1997, 1999, and 2002. As a testament of his passion for the sport, Higgins and his family also operate a UK-based training facility, The Forest Experience Rally School.
Mirra is back and proving that he is a force to be reckoned with; earning rookie of the year honors in 2008 from Rally America, he is poised to have a breakout season with SRT USA. This year he achieved two podium finishes in three rounds of the inaugural RallyCar Rallycross series as well as a podium finish in the Rally America Olympus rally. Widely known as a pioneer in BMX Freestyle and the winningest X Games athlete in history, Mirra has his sights set on finding success as a rally competitor with Subaru.
Auto dealers keep planting in former farm fields in Green. The area along South Arlington Road and visible from Interstate 77 has grown from one dealer ? Doug Chevrolet ? to an ''auto mile'' in recent decades.
Dealers were already offering a host of brands: Buick-GMC, Hyundai, Lexus, Nissan and ? under the Park Auto Group ? Honda, Acura, Mazda and Subaru.
A used-car outlet ? VanDevere ? marks the strip with its giant American flag that catches the attention of drivers on I-77.
And soon, supersized dealer Spitzer will join the pack.
Spitzer plans to move its Akron Chrysler-Jeep-Dodge operation on Vernon Odom Boulevard in the Rolling Acres area to a yet-to-be constructed facility on Fortuna Drive, east of Arlington and across from the Lexus store.
Dealers say they welcome another competitor.
''The more the merrier,'' said Steve Toth, with Toth Buick-GMC.
When the Toth dealership built on Arlington in 1980-81, Toth said, there was little else but Doug Chevrolet (then called Thompson), an old bar, a Burger Chef (now site of a Burger King) and the former Clarkins discount store.
Now, customers are drawn to the strip, because ''they know they can go to one area and shop among a number of dealers,'' Toth said. ''It's very convenient.''
Toth said his father and dealership owner, Ed, initially thought about moving his Akron store to another suburban locale, in Fairlawn, but switched to Green.
''A lot of people thought he was kind of crazy to be building in 1980, '81 ? business was so bad,'' Toth said.
''But you could build a lot cheaper'' because of that era's economic downturn, he said.
Toth said his father ''could just see the growth, development was heading south.''
Green's population has jumped from fewer than 18,000 to more than 23,000 since 1990.
The southern Summit County retail development draws from many areas of Summit, as well as Stark County's northern communities ? many of which have seen significant growth ? noted Jason Bass, Park Auto Group's new car and finance director.
Park was an early arrival to the strip, relocating its Honda showroom from Canton in 1987. Honda marketers encouraged the move to the then-fledgling strip.
Over the past 20-plus years, Park has has become a dominant figure, creating a campus, of sorts, for sales of Hondas, Acuras, Mazdas and Subarus.
The Subaru sales began just last year, after Park bought the Subaru franchise from the former K.O. Subaru in Springfield Township.
K.O. owner Bruce Kaufman said last year that Subaru had been pushing him to move to a new site in the Green strip ? ''out there with all the new car dealers.''
Kaufman deemed the cost of a new store prohibitive and sold to Park.
A leader in Ohio
Across Arlington from Park's complex is Ron Marhofer Hyundai, which opened in 2005.
General Manager Scott Marhofer ? a son of Ron Marhofer ? boasts that the location is ''the No. 1 Hyundai store in Ohio.''
Next year, Spitzer plans to open its Chrysler-Jeep-Dodge dealership across from the Lexus store. The Lexus dealership opened about 10 years ago.
Jim Vella, chief operating officer for Spitzer, said when the dealership moves in, ''We'll attract even more people to the area. There's going to be more sales opportunities for everybody.''
Spitzer, headquartered in Elyria, bought the Green land in 2007. Chrysler ? wanting to consolidate its dealer network ? had worked with dealers to create what were called territories, giving Spitzer southern Summit County. The Green site was ideal, Vella said.
But the recession sidetracked construction.
Plans for the outlet hit another obstacle last year when Chrysler, after filing for bankruptcy, canceled Spitzer's Chrysler franchise in Summit County. Spitzer challenged the action, went through an arbitration, and got the franchise reinstated.
Now plans are on track to start building the Green facility by early next year and open in late spring.
The store will employ 50 people, with about half coming from the Akron dealership. The other 25 will be new jobs, the company has said.
Community partners
In addition to jobs, the dealers generate income and property taxes, as well as contribute to the community, such as Green's Veterans Memorial Park, noted Green Mayor Dick Norton.
He said he was pleased that one of the dealers ? the Fred Martin Auto Group ? bought a vacant building that housed a motorcycle-themed restaurant on Interstate Parkway, next to an area with movie theaters.
Norton said he's heard the dealer might try to sell the site to another restaurant operator or use it for sales of Nissan commercial vehicles. Fred Martin, a longtime Barberton dealer, moved its Nissan line to a new showroom on Arlington in 2004.
Adam Huff, a co-owner of Fred Martin, could not be reached for comment.
''It's a great acquisition,'' the mayor said. ''They bought it at an attractive price.''
He declined to reveal the price; a public record of the sale has yet to be filed.
Norton is not surprised that Martin would want to pick up more property in the area.
''There [are] 125,000 cars a day that go down I-77,'' he said.
Louis A. Vitantonio Jr., president of the Greater Cleveland Automobile Dealers' Association, said that with so many customers doing car-buying research on the Internet, ''Location is probably less important today than it was 10 years ago.''
But, he said, customers, ''still want to touch the vehicle and be able to drive it.''
In Green, he said, ''they can compare, contrast'' multiple manufacturers' vehicles
Cherry Hill NJ, August 27, 2009 -- The all-new 2010 Subaru Legacy and Subaru Outback have been named 2009 'Top Safety Picks' by the Insurance Institute of Highway Safety.
To qualify for Top Safety Pick, a vehicle must earn the highest rating of "good" in the Institute's front, side, and rear tests and be equipped with electronic stability control. Criteria to win are tough because the award is intended to drive continued safety improvements such as top crash test ratings and the rapid addition of electronic stability control, which is standard on the Legacy and Outback.
"Building safe vehicles is one of the things our customers have come to know and expect from us," said Tom Doll, executive vice president and COO, Subaru of America, Inc. "To have this endorsement by the Insurance Institute of Highway Safety for every Subaru vehicle in our line-up is a tribute to our engineers and reinforces to consumers that we focus not only on manufacturing fun-to-drive vehicles, but also vehicles that are durable and dependable."
"Recognizing vehicles at the head of the class for safety helps consumers distinguish the best overall choices without having to sort through multiple test results," says Institute president Adrian Lund.
About IIHSThe Institute's frontal crashworthiness evaluations are based on results of 40 mph frontal offset crash tests. Each vehicle's overall evaluation is based on measurements of intrusion into the occupant compartment, injury measures recorded on a Hybrid III dummy in the driver seat, and analysis of slow-motion film to assess how well the restraint system controlled dummy movement during the test.
Side evaluations are based on performance in a crash test in which the side of a vehicle is struck by a barrier moving at 31 mph. The barrier represents the front end of a pickup or SUV. Ratings reflect injury measures recorded on two instrumented SID-IIs dummies, assessment of head protection countermeasures, and the vehicle's structural performance during the impact. Injury measures obtained from the two dummies, one in the driver seat and the other in the back seat behind the driver, are used to determine the likelihood that a driver and/or passenger in a similar real-world crash would sustain serious injury to various parts of the body. The movements and contacts of the dummies' heads during the test also are evaluated. Structural performance is based on measurements indicating the amount of B-pillar intrusion into the occupant compartment.
Rear crash protection is rated according to a two-step procedure. Starting points for the ratings are measurements of head restraint geometry -- the height of a restraint and its horizontal distance behind the back of the head of an average-size man. Seats with good or acceptable restraint geometry are tested dynamically using a dummy that measures forces on the neck. This test simulates a collision in which a stationary vehicle is struck in the rear at 20 mph. Seats without good or acceptable geometry are rated poor overall because they can't be positioned to protect many people.
About Subaru of America, Inc.Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, NJ, the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife Habitat by the National Wildlife Federation.
Check
out these artist renderings of the proposed exterior of the building
and grounds. Construction is expected to get underway sometime in
October of 2010. Everyone at the dealership is looking forward to the
exterior makeover to complement the recently updated interior. We will
keep you posted with any new drawings or photos.

THE SUBARU LOVE AT FIRST SIGHT PREVIEW EVENT
Get a special preview of the all-new
2010 SUBARU Outback and Legacy.
You will be one of a select few to have the unique opportunity to view and evaluate the all-new 2010 Subaru Outback and Legacy before they are officially launched to the public.
COME JOIN US AT
Park Subaru
Event Date: Wednesday, July 29, 2009
Event Time: Arrive any time between 6:00 p.m. - 8:30 p.m.
R.S.V.P. By: July 22, 2009 at subaru.com/parkpreview
- Food, drinks and hors d'oeuvres will be served to our guests.
- Receive a special gift compliments of Subaru for attending.
- As a thank you for attending, your next oil change will be on us!